The objective of this research is to arrive at a list of top BBA colleges offering full time BBA courses –in India. The research had 3 major modules i.e. Desk Research, Factual survey & Perceptual Rating survey. Post collection of data a methodical analysis was done to rate the various BBA colleges that participated in the study and rank them accordingly.
The survey was executed during 1st week of May to 2nd week of June 2019.
The ranking process in the current year, imbibed a holistic research module involving an objective study and a perceptual study. While the objective study is done to capture a true reflection of what exists, the perceptual study on the other hand is deemed important to comprehend how the different actors and the stakeholders perceive the institutes. Thus, these two modules in tandem help to make the ranking process more robust.
In order to get robust data the study was completed in the following phases –
The first module was secondary research. Using various sources like the internet, magazines and publications, a comprehensive list of BBA colleges was generated. The following sources were used for the same –
Diligent attempts were made to ensure that a comprehensive list of BBA colleges was derived at. In order to achieve the same, we had the option of adding any new institute name in the survey form if any respondent, during the perceptual survey mentioned any institute name outside our list. Once in effect, this ensured that every BBA college had a chance of getting covered in the survey if their name was mentioned by the respondents.
In totality, a list of 700 BBA colleges along with their contact details was generated. It was ensured that all colleges in the list are providing full time courses.
The second module was factual data collection. This was done in order to garner the objective data on various parameters from the institutes and their views on the functioning of the institutes, their infrastructure and the facilities they provided. The following information areas were delved into –
A dedicated team under the direct supervision of a senior researcher was put on job. Their tasks entailed sending regular emails and rigorous follow ups in the form of telephonic calls for timely participation and achieving completeness of information.
The third module was a perceptual survey which was conducted amongst a selected set of respondents including HR professionals, faculty, alumni, students, parents of current students & parents of aspiring students through structured questionnaires. This was done to arrive at a ranking and rating of all the listed BBA colleges as well as any others that they are aware of.
The sample selection was done using convenience sampling method. However the sample was spread out geographically to get better representation.
This sample survey of 700 was conducted across 9 cities viz Delhi-NCR, Punjab, Rajasthan, Bangalore, Hyderabad, Chennai, Kolkata, Mumbai and Pune.
The findings from the 3 modules were combined to get a ranking of the most prominent BBA colleges functioning across the country. Equal weightage was given to factual and perceptual scores. The final ranking was given basis a combination of both theses scores.
The following steps were followed to reach to the same –
The perceptual scores were derived in stages by following the below mentioned methodology -
The factual scores were derived in stages by following the below mentioned methodology -
The final score for an institute was weighted average of Perception Score and Factual Score - equal weightage given to both.
Post assigning ranks, a list of top 70 BBA colleges was shared in the order of their ranking and the list of institutes who have not shared factual questionnaire, but are ranked high basis perceptual score was shared in alphabetical order