The objective of this research was to identify and rank Top BBA Institutes in India. The research had 3 major modules i.e. Desk Research, Factual survey & Perceptual Rating survey followed by scientifically developed analysis & ranking process.
An extensive 5 weeks of fieldwork was conducted from the beginning of the 1st week of April 2018 to 1st week of May 2018.
The module 1 was a secondary research module. A comprehensive list of BBA Institutes was generated with the help of internet, magazines and other publications. The various sources used for generation of BBA college list included:
However, as it is not possible to get a completely exhaustive list of colleges and include them in the survey, we had option of adding any new college name in the survey form if any respondent mentioned any college name outside our list. Effectively, every BBA college had a chance of getting covered in the survey if their name was mentioned by the respondents.
In module 2, more than 800 BBA Institutes were sent the factual data questionnaire and then rigorously followed up through different modes such as telephone, email and face-to-face, wherever required.
The factual data sheet was focused on the following information areas:
In the Perceptual Survey Module, a structured Questionnaire was administered to selected respondents including HR professionals, faculty, parent, alumni, current students, aspiring students to get ranking and rating of BBA Institutes. The sample selection was done using convenience sampling method though the sample was spread out geographically to get better representation. Survey was conducted across 16 cities i.e. Delhi-NCR, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmadabad, Chandigarh, Pune, Indore, Jaipur, Lucknow, Bhubaneswar, Guwahati, Kochi and Ranchi. The geographical spread of the sample was ensured by selecting multiple starting points within each city.
The following key parameters were covered in Perceptual Rating
A robust approach was followed to arrive at the final rankings. The step by step process is given below:
This year we introduced specialized module to rank BBA Institutes on Placements. It was conducted as additional survey with a special focus on placement only.
This Module was mainly based on the Factual survey where a detailed Factual survey module was created on placements in terms of companies that visit, offers made, efforts made by colleges to get their students placed from the participating BBA Institutes on their Placements.
The Factual Survey was also supported with a satisfaction survey amongst Students, Faculty and Alumni of each participating institute for Placement. A total of 800 interviews were done for Placement.